The most recent dentsu-e4m Digital Advertising Report 2026 states that artificial intelligence will transform media interactions for the foreseeable future.
The report details the ways AI will transform media in the future through audience engagement and advertising strategies across the globe, changing the media phenomenon from focused delivery to adaptable experiences.
Unlike traditional means that focus on past data patterns, AI systems will understand and predict a user’s context, mood, and intent in real-time.
Such proactive and instant intelligent contextualizing will streamline media and will make advertising less disruptive and more assistive. Tailored content for the user will be more prevalent.
The report predicts that “hybrid AI-human creativity will become standard practice” and allow companies to maintain a strong brand identity while producing several versions of personalized creative content.
The combination of human novelty and artificial intelligence will, reportedly, transform the creative process with improved storytelling and greater speed.
Dentsu forecasts the next logical evolution of media will be intelligent, ambient ecosystems smarts.
Devices and wearables will work in unison to provide fluid and contextual experiences based on behavioural and biometric input. As media becomes more emotionally responsive, the report stresses the need for stronger ethical boundary and transparent data utilization for trust to be maintained.
Without sufficient governance, the new media paradigm presents challenges for privacy and trust as the systems utilize interpretable, sensitive behavioural data.
The industry leaders anticipate the upcoming decade to be defined by AI’s unique ability to integrate technology with human-centered design, especially in creating media experiences that are personalized and empathetic.
This story is developing. Further detail will be added as dentsu provides complete insights from the report.
