To improve digital financial assistance for its members, Meridian Credit Union, the largest credit union in Ontario and one of the largest financial cooperatives in Canada, has teamed up with Personetics, a world leader in AI-powered cognitive banking technology.
To provide members with greater confidence in handling their finances in a difficult economic climate, the partnership intends to incorporate intelligent insights and customized financial tools into Meridian’s improved advisory experience, OnYourWay.
Offering daily banking, mortgages, savings, investments, and credit solutions, Meridian manages lending and banking services for individuals and small businesses. As member expectations change, the institution has made digital innovation a priority.
Personetics specializes in AI-powered banking products that offer contextual financial advice, personalized suggestions, and predictive analysis. Financial institutions across the world use cognitive banking software to provide proactive, data-driven customer engagement.
Meridian is transforming its mobile banking software into a platform for wise money management by incorporating Personetics technology into the OnYourWay experience.
According to research cited by the credit union, 84% of customers would think about changing banks to get access to customized financial tools, indicating a growing need for sophisticated digital banking features.
The new experience is currently operational and provides a cutting-edge, user-friendly desktop and mobile interface. The platform provides actionable insights, tailored offers, proactive alerts, and budgeting tools using improved data and AI.
Additionally, small business owners have access to a specific feature set that helps with financial planning and spending tracking. One of the first organizations to use Personetics’ next-generation UI/UX platform, which offers consistent experience across channels, is Meridian.
Meridian Credit Union Chief Digital & Marketing Officer Matthew Seagrim said,
“Supporting the financial wellness of our members is at the heart of Meridian’s mission, and this is reflected in the new, enhanced OnYourWay experience. By partnering with Personetics, we’re arming our members with human-centered digital tools to make better financial decisions, while providing a seamless digital experience in line with what they’ve come to expect in their daily lives. Ultimately, this enhanced banking experience will help us cultivate even stronger, more enduring relationships.”
Personetics CEO Udi Ziv said,
“Consumers—especially younger generations—expect their financial institutions to be active partners in helping them manage their money. Meridian shares our vision of democratizing financial wellness, and we’re proud to collaborate with them to deliver meaningful, personalized value to every Member.”
