Oracle has introduced new role-based AI agents in Oracle Fusion Cloud Applications to help customer experience (CX) leaders drive revenue growth. Integrated into marketing, sales, and service workflows, these AI agents enhance efficiency, automate key processes, and analyze connected data to strengthen customer relationships and unlock new business opportunities.
“AI agents are transforming customer engagements from reactive, manual, and cumbersome processes into highly valuable and proactive strategies that enable organizations to scale quality experiences to win more business and keep customers happy,”
said Chris Leone, Executive Vice President of Applications Development, Oracle.
“The new AI agents in Oracle Fusion Applications help CX leaders deliver personalized support, deepen customer loyalty, and unlock new revenue opportunities with intelligent insights and agentic automation.”
Running on Oracle Cloud Infrastructure, Oracle’s new AI agents are prebuilt, natively integrated, and available at no extra cost within Oracle Fusion Applications. Seamlessly embedded into existing business workflows, these agents enable faster operations and smarter decision-making across marketing, sales, and service.
In marketing, AI agents like Account Product Fit, Buying Group Definition, and Model Qualification help marketers identify ideal customers, personalize strategies, and refine targeting with predictive insights.
In sales, agents such as the Deal Advisor, Quote Assistant, Product Recommendations, and Contract Advisor streamline deal closures, enhance quoting, and surface expert guidance.
For service, tools like Triage, Self-Service, and Escalation Prediction agents automate request handling, speed up resolutions, and proactively address customer issues, helping businesses boost efficiency and customer satisfaction.