Amazon has rolled out two significant updates aimed at improving customer experience and developer productivity.
First, Amazon Connect now allows users to associate custom attributes with interaction segments, ensuring that reporting and analytics accurately reflect the customer journey.
Attributes such as business units, account type, or contact reason can be centrally managed and applied to contact records via flows or the UpdateContact API.
This ensures that even during transfers or multi-party communications, each interaction segment preserves precise context. For example, a support call that transitions to sales now maintains accurate business unit attribution, providing a comprehensive view of the customer journey.
In parallel, Amazon has introduced the Nova Act extension, designed to streamline AI agent development within popular IDEs like Visual Studio Code, Kiro, and Cursor. Built on the Nova Act SDK, the extension consolidates natural language script creation, precise scripting, and browser testing into a single interface.
This unified approach addresses developer feedback by reducing the need to switch between multiple tools during development, validation, and iteration, effectively covering the agent lifecycle from ideation to production.
Together, these updates highlight Amazon’s commitment to enhancing both customer engagement and AI-driven development workflows, empowering businesses and developers with more precise tools and streamlined experiences.
